SMS Consent — How Availon Obtains Customer Consent

Effective Date: July 26, 2026 · MAC Software Solutions LLC

This page documents how end-user SMS consent is obtained through the Availon platform. Availon only messages people who have first contacted a business themselves — it never sends cold or unsolicited texts.

1. How Consent Works

Availon is a missed-call response service for local service businesses. A consumer opts in by initiating contact with the business — the consumer always makes the first move. There are two ways this happens:

By phone. The consumer calls the business’s advertised number. If the call is not answered, Availon sends a single automated text-back in response to that call, so the business can help the consumer without them having to call again. Placing the call is the consumer’s consent to receive that text-back.
By web form. On the business’s public landing page, the consumer fills out the contact form and checks an optional box labeled “Text me back.” If the box is left unchecked, no SMS is sent and the business follows up another way.

In both cases the consumer starts the interaction. Availon never texts a phone number that has not first called the business or submitted the form.

2. What Happens After a Missed Call

Missed-call text-back flow

The consumer calls the business’s advertised number.

The call goes unanswered and reaches Availon.

Availon sends one automated text identifying the business by name, offering to help, and including “Reply STOP to opt out, HELP for help. Msg & data rates may apply.”

Any further messages happen only if the consumer replies and continues the conversation.

3. What the Consumer Receives

The first text-back always contains:

The business name
An offer to help or schedule an appointment
Opt-out instructions: “Reply STOP to opt out. Reply HELP for help.”
Rate disclosure: “Msg & data rates may apply. Msg frequency varies.”
Links to Terms of Service and Privacy Policy

Additional messages are sent only if the consumer chooses to reply and continue the conversation.

4. Opt-Out & Compliance

Consumers may opt out at any time by replying any of the following keywords: STOP, STOPALL, UNSUBSCRIBE, CANCEL, or QUIT. No further messages are sent after opt-out. Consumers may re-subscribe by replying START or UNSTOP. Reply HELP at any time for assistance. All opt-outs are honored automatically and immediately across every business number on the platform. Messages are transactional responses to the consumer’s own inquiry and are never used for marketing or promotional purposes.

5. Message Frequency

One automated text-back per missed call. Message frequency otherwise varies — additional messages are sent only if the consumer initiates further conversation by replying.

6. Business Subscriber Requirements

By accepting the Terms of Service, every Availon business subscriber agrees to use the platform solely to respond to consumers who have first contacted their business — by calling it or submitting its contact form. Outbound cold messaging is prohibited and is grounds for account termination.

7. Recommended Business Subscriber Disclosure

Availon recommends that business subscribers display the following language alongside their advertised phone number on any public-facing property:

“If we can’t answer your call, we may text you back to help. By calling or submitting our form, you consent to receive SMS from us about your inquiry. Reply STOP to opt out, HELP for help. Msg & data rates may apply. Msg frequency varies. See our Privacy Policy and Terms of Service.”